Historically, foreign trade played a big role in the states development and became the basis of socio-economic well-being. It is possible to imagine the existence of ancient villages and communities practically isolated from large centers, providing themselves with food and a set of craft tools. However, when production processes and socio-economic structures become more complex, it became difficult to guarantee self-sufficiency even for states with a population of tens and hundreds of millions of people. This task is extremely relevant for states at the present stage. In this regard, export promotion became one of the priorities, both in the context of Russian policy within the framework of the national project “International Cooperation and Export” and at the supranational level of the Eurasian Economic Union. This article is dedicated to an integrated approach to restructuring instruments for promoting foreign trade.